Austin Community Foundation (ACF) is a philanthropic organization with a mission to close the opportunity gap in Austin, TX by making data-driven investments in areas from education to economic security.

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Main logo & sub-brands

ACF came to The Honor Roll looking for a sleek but “real” logo and mark which reflected their brand values and personality. It was imperative that the logo could work in sub-branding for their existing funds as well as any future funds. After we solved for the visual identity, I created a style guide to enable ACF’s in-house designers to carry out the branding. ACF still comes to The Honor Roll for special pieces, such as The Opportunity Gap Report I designed.

 
 

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Women’s Fund Keyholder Event

For 3 years now The Honor Roll has designed the event logo and supporting materials (Squarespace sites, printed invitation, email invitations, etc) for ACF Women’s Fund keynote speaker event, Keyholder. These events were opportunities to play with the ACF brand, to give each event its own living identity (still ACF-rooted) each year.


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Hispanic Impact Fund Somos Austin Event

Somos Austin is a night to celebrate and invest in Austin’s Latino community. For 2 years now The Honor Roll has designed the event logo and supporting materials (Squarespace sites, printed invitation, email invitations, etc). Similar to Keyholder, each year we’ve adapted the Somos Austin logo and supporting visuals.


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FundATX Explainer Video

FundATX is Austin Community Foundation’s most recent fund. It has a broader focus than the Women’s and Hispanic Impact Funds, so ACF came to The Honor Roll for a quick explainer video that illustrates what the fund is all about.

Client
Austin Community Foundation

Role
Lead Designer under creative direction of Kate Donahoe at The Honor Roll

The Work

  • Logo system design
  • Style guide
  • Booklets and one pagers
  • Animated video storyboards
  • Event branding and collateral
  • Squarespace sites